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Prisa selling on soccer rights
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Prisa selling on soccer rights - 16-March-2010, 19:30

Prisa selling on soccer rights
16 Mar 10 -

Spanish media company Prisa is auctioning certain TV rights to the upcoming soccer World Cup in South Africa. Prisa-backed pay-TV platform Digital Plus will broadcast matches from the tournament, but some games also have to be broadcast free-to-air.

Prisa previously owned free-to-air broadcaster Cuatro, but has sold a majority interest to Mediaset-backed Telecinco last year in a drive to pay down debt.



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