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Latest Satellite News Discussion, Russian TV cost-effective at General Satellite News forum; By Chris Dziadul January 20, 2010 10.44 UK Television is still one the cheapest and most effective way for advertisers ...

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Russian TV cost-effective - 20-January-2010, 18:04

By Chris Dziadul
January 20, 2010 10.44 UK

Television is still one the cheapest and most effective way for advertisers to reach their audience in Russia, according to a study undertaken by ADV Network Agency.
Published in Kommersant, it shows that the CPT (cost of reaching 1,000 people) in the country by TV as of 2009 was $1.6 (€1.1). This compared to $4.1 in Poland, $5.4 in Spain, $6.5 in the UK and $13.9 in the US.
CPT fell by 13% last year in Russia as TV commercials became cheaper due to the economic crisis.
Those on Video International (VI), until now the leading ad sales house, had fallen by 10% as of last October.
   
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