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Latest Satellite News Discussion, SciFi France changes into SyFy at General Satellite News forum; SciFi France changes into SyFy Written by Pascale Paoli Lebailly Tuesday, 05 January 2010 20:33 NBC-Universals French science-fiction theme channel ...

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SciFi France changes into SyFy - 06-January-2010, 04:50

SciFi France changes into SyFy
Written by Pascale Paoli Lebailly
Tuesday, 05 January 2010 20:33


NBC-Universals French science-fiction theme channel SciFi France has adopted new name SyFy Universal, six months after the change occurred in the US.

Served by the new slogan "Au-del de l'imagination" (Beyond the imagination), the channel has also repositioned and extended its offer to fantastic, paranormal and horror productions.

In France, the communication campaign has been undertaken by ad agency BETC Euro RSCG.



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