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Significant rise in Brazilian pay-TV - 19-September-2012, 16:10

Significant rise in Brazilian pay-TV


Iaki Ferreras | 19-09-2012
Ad spending on Brazils pay-TV stations grew 17.9% in the first half 2012, and reached R$580 million, (about $ 282 million), according to data from Projeto Inter-Media.
Online TV in particular grew strong recording a 64.8% year on year increase in revenues to R$738 million ($360 million) and a 5.1% share, compared with a market share of 4.06 % for subscription TV.




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