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Singapore’s MediaCorp to launch new radio channel -
Singapore’s MediaCorp to launch new radio channel
by Andy Sennitt.
Singapore’s largest media company, MediaCorp, will unveil a new radio channel with an Indian flavour on 28 November. The channel, Masti 96.3, will broadcast Hindi programmes daily from 5pm to 8pm on Expat Radio 96.3XFM.
MediaCorp is launching it in partnership with Deshee FM (Singapore), which is run by Singapore residents with an in depth knowledge of the Indian expatriate community in Singapore. The channel will include updates on weather in Singapore and the main cities of India, traffic, business, sports updates, Bollywood music and entertainment. MediaCorp said it was designed for the Indian and Southeast Asian communities residing in Singapore, especially those who loved Hindi music.