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Latest Satellite News Discussion, Sky 3D to launch in pubs from April at General Satellite News forum; Thursday, January 28 2010, 10:08 GMT By Andrew Laughlin, Sky has announced that its UK-first dedicated 3D TV channel will ...

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Sky 3D to launch in pubs from April
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Sky 3D to launch in pubs from April - 28-January-2010, 19:06

Thursday, January 28 2010, 10:08 GMT
By Andrew Laughlin,

Sky has announced that its UK-first dedicated 3D TV channel will begin rolling out in pubs from April to broadcast live Premier League games in 3D.
Ahead of the launch, the firm will publicly preview the 3D TV service on January 31 for Arsenal's game against Manchester United.
The match will be captured and broadcast in 3D by Sky, with a group of nine selected pubs able to show live football on 3D TV for the first time ever.
The unnamed venues in London, Manchester, Cardiff, Edinburgh and Dublin have all been fitted with 3D-ready TV sets and will supply customers with special glasses to watch the match.
From April, Sky will then expand the service to "hundreds" of pubs around the UK and Ireland in a phased launch for the 3D channel, which will carry a new 3D Premier League game every week.
As 3D TV models become more "widely available" in the consumer market, Sky+ HD customers will also get access to the channel. By then, Sky 3D will offer a wider range of content, including movies, sport, documentaries, entertainment, and the arts.
Sky 3D will "initially" be made available at no extra cost to all existing Sky+ HD customers who also subscribe to the top tier TV package and HD pack. However, they will need to purchase a 3D-ready TV set to watch the service.
LG, Panasonic, Samsung and Sony have all recently revealed plans to support the channel in the UK and Ireland with a range of new 3D-ready TV sets.
"3D is without doubt one of the most talked-about developments in television for many years," said Sky chief executive Jeremy Darroch.
"Sky has always innovated to bring customers the best possible viewing experience, so we fully intend to take the lead in bringing the spectacle of 3D to the UK and Ireland."
Sky director of strategic product development Gerry O'Sullivan added: "2010 is the year for 3D TV. People have already embraced 3D cinema and because Sky's 3D service uses the same kind of technology, we're confident there will be demand for sport, movies, concerts and drama in 3D.
"The good news is that all Sky+ HD customers already have the set top box they need to enjoy 3D, meaning they simply need to buy any new 3D TV, all of which will work seamlessly with Sky's ground breaking new service."
For the debut Premier League 3D broadcast, Sky will run both a HD and 3D feed on January 31 from Arsenal's Emirates stadium.
The firm's technical teams will place eight specially-engineered 3D camera rigs around the ground housing 16 HD cameras to provide "comprehensive stereoscopic coverage from all angles".
Dedicated production teams will be on site to mix camera positions without causing discomfort for viewers, while 3D graphics and a dedicated commentary team will also support the broadcast.
Sky Sports managing director Barney Francis said: "Sky Sports has a proud history of innovation, from the simple clock and scoreline in the comer of the screen through to high definition. It's fitting that we’re pioneering this new, revolutionary development in broadcasting."
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