Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Sky broke product placement rules at General Satellite News forum; Sky broke product placement rules Ofcom has ruled that BSkyB broke product placement rules by allowing Specsavers branding to run ...

Reply
 
LinkBack Thread Tools Display Modes
Sky broke product placement rules
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 100802
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 36
Sky broke product placement rules - 26-October-2009, 22:10

Sky broke product placement rules

Ofcom has ruled that BSkyB broke product placement rules by allowing Specsavers branding to run each time coverage of the Ashes cricket series used Hawk-Eye technology.
BSkyB admitted that it signed Specsavers as a sponsor in order to offset the "significant" costs of incorporating Hawk-Eye into broadcasts. However, BSkyB said that it considered the Hawk-Eye technology to be "programme-related material", which is allowed to be sponsored. However, BSkyB did admit that Hawk-Eye did not fit into the "traditional" expectation of a product or service that is considered to be programme-related material.
Ofcom ruled that under the broadcasting code Hawk-Eye was not programme-related content, defined as either a book, CD or podcast or something that "derives benefit outside of their viewing experience of the programme".


Regards,

www.eurocardsharing.com
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox