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Latest Satellite News Discussion, Sky News plans pay model for iPad app at General Satellite News forum; Published: 10.46 UTC, March 17, 2011 Sky News iPad timelineSky News has unveiled its much anticipated app for the iPad, ...

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Sky News plans pay model for iPad app - 17-March-2011, 15:20

Published: 10.46 UTC, March 17, 2011

Sky News iPad timelineSky News has unveiled its much anticipated app for the iPad, but non-Sky customers will only be able to access the news service for a limited period.

The as yet unspecified monthly subscription will be introduced through Apples In-App Purchase scheme, while Skys 10.1 million customers will continue the access to the content as part of their monthly subscription.

A similar scheme is already in place for Skys sister channel Sky Sports News, where a separate iPad app directs customers towards the paid for Sky Mobile TV service. Sky News has been a part of Sky Mobile TV, where it has been streamed since 2005.

Although Sky is not yet a part of News Corp, it should be remembered that The Times website and iPad app is now only available on a paid-for basis.

iPad was the next logical platform on which to break new ground. With more and more of our viewers embracing mobile devices to stay connected to the news, the launch of Sky News for iPad is one of the most important developments in Sky News history, said head of Sky News John Ryley.

The Sky News app itself has been designed and built exclusively for the iPad and will be supported by a dedicated editorial team. Live video the widescreen format doesnt precisely fit with the 4:3 iPad can be paused and rewound as would be possible on a PVR. News stories are presented both in order of prominence and in the form of a timeline that users can swipe backwards to catch the order of events.


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