Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Skype, CNN agree sponsorship deal at General Satellite News forum; Skype, CNN agree sponsorship deal Tuesday, September 8 2009, 12:50 BST By Andrew Laughlin, Skype has sealed an exclusive sponsorship ...

LinkBack Thread Tools Display Modes
Skype, CNN agree sponsorship deal
Bacteria's Avatar
Posts: 96,016

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 90666
Experience: 68%

Thanks: 1,107
Thanked 5,577 Times in 1,419 Posts
Join Date: Oct 2006
Age: 35
Skype, CNN agree sponsorship deal - 09-September-2009, 08:30

Skype, CNN agree sponsorship deal

Tuesday, September 8 2009, 12:50 BST

By Andrew Laughlin,

Skype has sealed an exclusive sponsorship agreement with CNN International for the network's Connect The World evening show.

Under the deal, Skype will advertise around the Connector Of The Day segment on the programme, which is broadcast on CNN International in Africa, the Middle East, Asia Pacific, Latin America and Europe.

As part of an overall advertising and programme sponsorship agreement struck between the two companies, Skype branding will also appear on the Connect The World website and mobile WAP site.

Connector Of The Day features a well-known personality appearing on the programme to answer questions from viewers. After the show ends, presenter Becky Anderson and the guest also remain available to respond to further questions over Skype Chat.

CNN International senior vice-president of ad sales Max Raven said: "This is an ambitious strategic solution that establishes a meaningful brand association for Skype around a core part of CNN's new prime time evening lineup.

"Skype's brand attributes are a great match for our own. We look forward to seeing this commercial partnership executed across CNN's multiplatform distribution internationally, in front of an increasingly engaged audience."

Skype general manager of consumer business Neil Stevens added: "This is an exciting opportunity that allows us to reach a highly relevant audience and increase awareness of the benefits of Skype."

Meanwhile, Skype's parent company eBay recently sold a 65% stake in the communications company to a consortium of investors led by US private equity firm Silver Lake in a deal worth around $1.9bn (1.15bn).

Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.