Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Smart TV may be too smart to win over consumers at General Satellite News forum; Smart TV may be too smart to win over consumers Joseph O'Halloran RapidTVNews | 01-06-2012 A new report from leading ...

LinkBack Thread Tools Display Modes
Smart TV may be too smart to win over consumers
Bacteria's Avatar
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 101835
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 37
Smart TV may be too smart to win over consumers - 02-June-2012, 16:20

Smart TV may be too smart to win over consumers

Joseph O'Halloran RapidTVNews | 01-06-2012

A new report from leading management consultant McKinsey is warning that beyond the hype the maturity of connected TV and most importantly the consumer appeal of its value proposition are questionable.
The company based its conclusions on research conducted in France and the UK, McKinsey assessed the smart TV opportunity and determined how TV manufacturers, media/content providers, and telecoms operators should prepare for this new battleground.

Concurring with other recent reports McKinsey concluded that from a supply side at least, the transition to connected TV seems unstoppable in the two markets and calculates that Internet connectivity in TV sets is slowly but surely becoming a mainstream feature. Given the current growth of TV sales, it expects the installed base of Internet-enabled TVs to grow 70% each year to reach over 500 million devices by 2015.
Yet McKinsey also says that there has been a lukewarm reception for smart TVs so far. That is to say despite the active push on the supply side, actual usage remains marginal with only a tenth of households owning a smart TV and only 3% of them actually using Internet functionality.
The research also revealed two main bottlenecks along the adoption funnel, which given the status of the UK and France, should provide cause for concern. First, awareness is low regarding what smart TVs actually are, with only 42% of households in France and 62% of households in the UK even knowing about the technology this compares with 80% of UK households aware of game console technology, and 81% of those in France knowing about set-top boxes. Second, over half of the tenth of households who currently own a smart TV have never tried to connect it. This says McKinsey reflects the relative power of alternative devices (laptop, tablets) that fulfil the primary entertainment needs and also points to the perceived technical complexity of actually connecting the smart TV.
Yet concluding on an optimistic call to action, McKinsey says that despite the fact that generally speaking smart TVs have yet to deliver on their promising potential, they do have a potential which could be breakthrough. One which the firm believes will be realised if set manufacturers find the killer technology for user-friendlier interfaces, while enriching their platforms with more extensive and appealing content.

Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.