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Snell Morpheus chosen for Australian multi-client broadcast
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Snell Morpheus chosen for Australian multi-client broadcast - 09-January-2010, 17:29

Snell Morpheus chosen for Australian multi-client broadcast playout facility


MediaHub, Australia's first playout facility dedicated to hosting multi-client, free-to-air broadcasters, has selected Snell’s Morpheus automation and control system to sit at the heart of its state-of-the-art SD/HD facility in New South Wales.

The facility, a joint venture between the Australian Broadcasting Corp. (ABC) and WIN, will offer automated playout through multiple Morpheus systems, as well as ingest, storage, asset management, monitoring and headend systems. All applicable equipment and professional services are provided through prime contractor Grass Valley.

The new 24,300sq ft playout center is designed to deliver cost-effective, enhanced services catering to the demands of digital broadcasting and increase the programming capability and capacity of Australian broadcasters.
Broadcasters will plan and send their schedules to the facility, where Morpheus systems will generate ingest lists for the Grass Valley ContentShare2 (CS2) workflow and media asset management system, which serves as the interface between the playout center and its multiple clients' individual production centers. Content will be delivered to nearline storage, and the Snell Morpheus systems will move media to the playout server and automate playout for programming across 130 channels.
   
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