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Thumbs up Sony cameras to capture 3D World Cup games - 06-December-2009, 23:30

Sony cameras to capture 3D World Cup games
Chris Forrester
06-12-2009

Sony Professional has confirmed that its cameras will be used to capture up to 25 of the leading World Cup soccer games in 3D.

It is understood that most of the FIFA games will be screened in theatres and cinemas around the world, as well as in public areas in Berlin, London, Mexico City, Rio, Rome and Sydney.

Sony, a World Cup sponsor, will also create promotional demo trailers featuring 3D content and screen the material at Sony stores and major retailers as well as the producing the official' 3D film of the event.

The soccer tournament kicks off on June 11. "This propels the football fan into a whole new viewing dimension and marks the dawning of a new era in the broadcasting of sport," said FIFA secretary general Jrme Valcke. "We are proud that the FIFA World Cup can serve as a platform for advancing technology and the viewing experience, and are truly fortunate to have Sony as a partner in this endeavor."

"The transition to 3D is underway, and, we, at Sony, intend to be leaders in every aspect. Our sponsorship of the FIFA World Cup allows us to leverage our cutting-edge 3D technology and premier products with dazzling content to produce a unique and totally compelling viewing experience," added Sir Howard Stringer, Chairman, CEO and President of Sony Corporation.



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