Sony gets social to launch ‘new era’ of media consumption
Editor ©RapidTVNews | 20-11-2011
Sony DADC's LOOT division has entered into a series of strategic partnerships with leading digital media companies to, in it is opinion, bring entertainment and social networking together like never before.
Sony DADC New Media Solutions provides digital supply chain solutions and will leverage its assets to bring a virtual world experiences to feature films, television, radio, and live events to Sony Computer Entertainment America's PlayStation Home social game platform.
"The PlayStation Home platform provides an opportunity to change the way people interact with online media," explained David Sterling, VP business development at Sony DADC. "We [will] bring familiar social experiences from the real world into a virtual environment, so people around the globe can connect and communicate with each other while sharing their favourite movie, show, music, or event. This is the next big step in social networking and it will transform the way people consume media."
PlayStation Home users will be able to share the experience of the platform's Entertainment on Demand (EOD) system with content provided by leading online media companies, including Crackle and Ustream.
Available on PlayStation Home since November 2010, Crackle is a multi-platform video entertainment network features full-length Hollywood movies and television shows plus. All Crackle content will now be available on the social platform
The Ustream offers real-time interactivity around live broadcasted shows network and features online lifecasting and live video streaming produced by more than 12,500,000 registered users. PlayStation Home will now feature a broad range of live Ustream events with content available in both public and personal LOOT spaces.