Sony to launch Google TV in Brazil and Mexico
Iñaki Ferreras ©RapidTVNews | 30-06-2012
Sony will launch Google TV in Brazil and Mexico during the second half of this year, through a set top box which will connect to the TV with interactive content applications such as Crackle, YouTube, Netflix and Twitter.
The launch is part of the joint work being done by Sony and Google to provide an interactive TV offering that responds to the trend of convergence between TV and the internet.
In 2010, Google began marketing Google TV in the US, but major broadcasters, including NBC, ABC and CBS, refused to assign rights for the retransmission of their productions on this platform, which delayed the consolidation of the product.
To relaunch it in the US, and reach other markets like the UK, Canada, Australia, France, Germany and the Netherlands, as well as Mexico and Brazil, Sony and Google formed an alliance that allows them to sell Google TV through a set top box connected to a Sony TV.
Takayuki Suzuki, president of Sony Mexico, said: "Today entertainment content is available through a large number of channels and locations, and this set top box with Google TV helps users quickly find what they want to see, listen to or play."
The new set top box with Google TV also includes a backlit remote control with Qwerty keyboard, user-friendly touch panel and a motion sensor to play tri-axle, and will cost an estimated $200.