Sony unveils 4K TV future
Editor | 30-08-2012
In a bid to “raise the curtain on the next wave in innovation”, Sony Electronics has launched what it claims to be the first TV capable of displaying 4K images.
The new 84-inch set, model XBR-84X900, is equipped with a 4K (3840 x 2160) LCD panel that delivers an image four times the resolution of Full HD and creates an immersive viewing experience that Sony says is previously unavailable from a TV.
Sony believes that with several 4K movies in production, the first broadcast TV shows beginning to shoot in 4K and Taylor Swift's world's first-ever 4K music video, a content evolution has begun. "This new model redefines what consumers should expect from their television’s performance," said Brian Siegel, vice president of Sony Electronics’ TV Group. "Our professional division continues to see the migration toward 4K content creation with major film and broadcast productions."
Incorporating proprietary upscaling technology including the 4K X-Reality PRO picture engine, the new TV is designed to ensure that every frame offers 4K resolution regardless of the content source. High-resolution processing delivers a 3DTV viewing experience that exceeds fFull HD resolution.
The XBR 4K TV also has full network connectivity, allowing consumers control of their viewing experience via a tablet or smartphone with the downloadable Media Remote App. With built-in Wi-Fi users can access films, TV shows, and online video through the Sony Entertainment Network suite of services including Music Unlimited, Video Unlimited, Netflix, Pandora, Yahoo! Broadcast Interactivity and more than 50 other internet entertainment providers.
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