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South Africa’s eNews expands reach -
South Africa’s eNews expands reach
By Robert Briel
October 11, 2009 15.49 UK
South Africa’s first independent 24-hour news channel eNews has launched on DStv’s premium and basic bouquets in Southern Africa.The broadcaster has also plans to start a pan-African news channel.
Following a distribution agreement with DStv, the news channel now also reaches Namibia, Zimbabwe, Mozambique, Botswana, Lesotho, Swaziland, Zambia and Malawi. e.tv’s CEO Marcel Golding said in a statement, “This is a significant expansion for the eNews Channel into Africa and means that Southern Africa now has access to a new independent news service from the African continent.
“Following the successful launch of the eNews channel in South Africa on June 1, 2008, the news service has grown to be the most watched news channel on the DStv Bouquet. This success shows that Africans want to watch an African based news service.”
E.tv, the owner of the channel, also has plans for a new continental news service for Africa, which will be named eNews Africa. It will operate as a sister channel to the eNews Channel, with the same approach to news, but with slightly different programme construction, scheduling and presentation, in order to adjust to an African audience, according to local reports.