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Spain's laSexta will launch new channels - 15-March-2010, 13:31

Spain's laSexta, the broadcaster owned by Mediapro, has already designed 80% of its new pay-TV operator and its new free-to-air channel both on DTT.

The new pay-TV operator will be launched on April 2 when the countrys digital-terrestrial multiplexes are redistributed among all the broadcasters and laSexta receives a complete one following analogue switch off. With the arrival of total digital TV in Spain, laSexta's management hopes to gain share in order to reach between 8% and 9% by 2013.

jose_miguel_contrerasLaSexta will launch its second free-to-air channel at the end of the present year according to Jos Miguel Contreras the broadcaster's CEO (left). The new channel is aready designed and prepared to be launched.

As for the broadcaster's pay-DTT operator, Jos Miguel Contreras declared new channels are on the way to join existing soccer channel Gol TV which already has more than 1 million subscribers (although most, some 900,000, belonging to satellite and DSL TV operators not on DTT).

Meanwhile, LaSexta last week reached an agreement with American major Warner Bros. to offer premium films and TV series on an exclusive basis in Spain. Among the most known films within this agreement are 'Invictus', 'Sherlock Holmes', Gran Torino' of 'Harry Potter'.

Josh Berger, Warner Bros. Spain's president, added that "With the arrival of the new Spanish DTT channels this is a great opportunity for our TV series and films to reach broader audiences."


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