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Latest Satellite News Discussion, Spotlight falls on Russian DTH at General Satellite News forum; Published: 06.46 UTC, March 22, 2011 The number of DTH homes in Russia should reach 8 million by the end ...

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Spotlight falls on Russian DTH - 22-March-2011, 18:30

Published: 06.46 UTC, March 22, 2011
The number of DTH homes in Russia should reach 8 million by the end of 2012, according to a study produced by Json & Partners Consulting.

However, reports CNews, growth in the subscriber base will then start to gradually decline due to increased competition, characterised by low initial cost and user interactivity.

Json & Partners Consulting says that the key market trends in the Russian DTH market will include a decrease in ARPU; the transition to DVB-S2, allowing for more efficient use of satellite capacity; HD and 3D TV; and a slowdown in the growth of the market leader Tricolor TV.

Json & Partners Consulting adds that Tricolor TV, NTV-Plus and Orion Express currently account for over 95% of the DTH subscriber base in Russia, while Raduga TV and Platforma HD claim less than 5%.

As of the end of 2010, Tricolor TV had over 5 million subscribers, paying a minimal monthly fee of R50 (1.24). NTV-Plus, aimed at the premium segment, had 630,000 and Orion Express around 300,000 respectively.

Platforma HD and Raduga TV meanwhile had 50,000 and 150,000 respectively.


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