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Latest Satellite News Discussion, Stand by for 3D porn at General Satellite News forum; Stand by for 3D porn Written by Chris Forrester Thursday, 15 April 2010 09:32 Sport is likely to dominate a ...

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Stand by for 3D porn - 16-April-2010, 02:10

Stand by for 3D porn
Written by Chris Forrester
Thursday, 15 April 2010 09:32


Sport is likely to dominate a growing enthusiasm for 3D broadcasting, said an expert panel at programming market MIPtv in Canes, France. Also watch out for adult programming and ballet, although not on the same show!

The rush to 3D is very real, with broadcasters like ESPN, BSkyB, Orange, Canal Plus, Discovery and DirecTV all planning immediate 3D transmissions. SkyLife in Korea already has a 3D channel up and running while NHK Japan has test transmissions taking place.

However, despite broadcasters enthusiasm- and events such as the FIFA World Cup soccer games in June there are doubts about whether 2010 will be a breakthrough year for the third dimension given the higher TV production costs involved and the new technology required to film in 3D, as well as the shortage of lower-cost 3D screens.

Viewers will also have to wear special glasses to get the full immersive effect of the new technology and they are easily broken and currently expensive to replace at up to $150 a pair. "3D is something that you can get wrong very easily and there's a lot of technology which has to come to play," Gary Donnan, SVP research and innovation at Technicolor France, told MIPtv delegates. Donnan said that 3D, as far as television was concerned, also had to take into account the comfort of the viewer.

BSkyB is already partly on air, with its debut 3D service airing early this month a Manchester United-Chelsea soccer match broadcast in selected venues in Britain. Later this Autumn, the broadcaster is to unveil the new Sky 3D channel offering movies, sport, documentaries and entertainment at no extra cost to subscribers of BSkyB's top channels and HD.

"Arts such as ballet are stunningly beautiful in 3D as it gives a real sense of being there," said Brian Lenz, BSkyB's director of product design and TV product development. Lenz added that as far as Sky was concerned the push towards 3D needed only a marginal investment.

"3D is emotion, it is about immersion," said Ghislaine Le Rhun, 3D project manager at the Orange Group, currently on the hunt for content for its new 3D channel, launching in May with the prestigious Roland Garros tennis grand slam tournament.

Yeo Chun Cheng of Singapore's Media Development Agency, which has been very active in 3D, said Singapore will shortly launch a 3D TV trial on free-to-air as well as cable and satellite channels.

Not part of the MIP debate, but occupying a booth within the exhibition area, was French production company Marc Dorcel, which specialises in producing X-rated TV programming. Limited as to what the company could show at this public event, Dorcel nevertheless stressed how important 3D was to the outfits production line up. "It's a real sensation of depth," Gregory Dorcel said, showcasing a clip where a sexy blonde's champagne glass reaches out towards the viewer as her hand suggestively slides up and down the glass. By the end of June, the French company will have 100-odd 3D programs available.



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