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Star Plus debuts local shows for North America
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Star Plus debuts local shows for North America - 11-January-2010, 18:50

Star Plus, the flagship Hindi entertainment channel from the Star stable, is set to launch two weekly shows, ICC Cricket World and Asian Variety Show (AVS), in North America to cater exclusively to local audiences.
ICC Cricket World will be unveiled on 16 January to showcase the best of cricket each week, followed by Asian Variety Show (AVS) on 7 February that will allow Star viewers to get a weekly peek at local events and Bollywood related news. The show will be aired every Saturday at 8.30 pm.
AVS is one of the first Desi programmes produced in America. It's a magazine format showcasing Bollywood entertainment stories - Bollywood music, movie previews, star interviews with a local focus and programming for Non-resident Indians. The licensed half-hour weekly programme will air every Sunday at 8.30 pm.
Said Star SVP distribution, sales and marketing and head North American and European offices David Wisnia, "Localizing Star Plus allows us the opportunity to take the next step in the natural evolution of our business. We are constantly in touch with our viewers and advertisers and as much as they are all excited about the current (Yeh Rishta, Bidaai) and new programming (Maha Music Muqabla, Pratigya) on our channel, there have been requests for more Bollywood news and cricket related shows."
   
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