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Sun Direct adds 2 Marathi channels - 19-February-2010, 19:17

Sun Direct adds 2 Marathi channels

MUMBAI: Sun Direct has announced the addition of two more channels for their Marathi viewers. The DTH company has added Zee Talkies and Star Parvah to take the Marathi channel’s count on the platform to six.
Apart from the two new channels, Sun Direct already had Zee Marathi, ETV Marathi, Mi Marathi and Star Majha.
Sun Direct COO Tony D’Silva said, “The addition of these two new channels widens the choice of entertainment bouquet for our Marathi customers. As specialists in understanding regional nuances, we have always offered region specific entertainment bouquet at the right price point. This will also help us garner a larger share of the DTH market in Maharashtra.”
Maharashtra is a big market for DTH operators and quite a large chunk of subscribers comes from the state. Also the state population consumes more regional language content. Recently, Reliance Communications’ Big TV had also beefed up its Marathi content to ramp up its market share in the state.
On Sun direct, Marathi movie channel Zee Talkies will be available on channel No 657, while Star Parvah, the Marathi general entertainment channel, will be on channel No 653.
   
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