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The Hotel Networks Brings International Television Channel - 20-January-2010, 17:15

The Hotel Networks Brings International Television Channel Fashion TV to U.S. Hoteliers

NEW YORK, Jan. 18 /PRNewswire-FirstCall/ -- The Hotel Networks (THN), a subsidiary of LodgeNet Interactive Corporation (Nasdaq: LNET), has signed an agreement to distribute the internationally acclaimed television channel, Fashion TV (FTV) to select hotel guest rooms. As the portal to fashion and glamour around the world, the Paris-based channel will give hotel guests a VIP seat to fashion, beauty, luxury and style events as well as provide inside access to top designers, models and celebrities. This agreement represents another major step in THN's quest to differentiate the hotel experience by providing unique programming and exclusive custom content for hotel brands nationwide.
Since Fashion TV's inception 12 years ago it has been one of the world's most recognized fashion media brands and one of the most widely distributed international TV channels. Broadcast in 192 countries into more than 350 million households and 7 million public locations globally, Fashion TV has the largest footprint of any fashion medium in the world.
"We are excited to bring Fashion TV to our U.S. hotel partners," says THN President, Derek White. "FTV's visually stunning programming highlights the hottest parties, shows, runways and models and provides a truly unique experience for style conscious hotel visitors."
THN will produce and distribute an exclusive version of the international channel called Fashion TV: Jet Set Edition that will be specifically tailored to appeal to hotel audiences. Programming will feature video clips from many of Fashion TV's most popular programming including "Tendances," an exclusive glimpse of the season's most coveted styles, looks, colors, and accessories straight from the world's biggest runways; "Swimwear," a glance at the new swimwear collections of the season; "Fashion Destination," a glamorous and entertaining journey into some of the world's exotic and fashionable destinations; and "F. People," focusing on front rows, red carpets, Hollywood glamour and launch events. Additional Fashion TV clips will be available on demand through the hotel's interactive TV system.
"We are so pleased to be working with The Hotel Networks," says Yaron Jakubowicz, CEO of Fashion TV. "Our programming attracts upscale consumers, early adopters and jet-setters - a profile that is a perfect fit with the most discriminating U.S. hotel audiences. THN and hoteliers are combining with FTV, the acknowledged fashion programming leader, to provide guests with beautiful, sexy and youthful programming as a type not commonly seen inside the U.S."
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