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Latest Satellite News Discussion, Tiji, Gulli launched in Russia at General Satellite News forum; Tiji, Gulli launched in Russia Pascale Paoli Lebailly 13-09-2009 Lagardre Actives preschool channel Tiji and family-oriented network Gulli have launched ...

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Tiji, Gulli launched in Russia
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Thumbs up Tiji, Gulli launched in Russia - 13-September-2009, 18:20

Tiji, Gulli launched in Russia
Pascale Paoli Lebailly
13-09-2009

Lagardre Actives preschool channel Tiji and family-oriented network Gulli have launched in Russia, on satellite platform NTV+.

Broadcast in Russian and without dubbing, the two channels have been conceived as local channels, with programmes mixing productions from Lagardres catalogue and content specific to Russia.

While Tijis pre-school pay TV channel format hasnt changed from what is on offer in France, Gullis positionning has evolved. Launched as a free-to-air DTT family-oriented channel in France, it has been launched in Russia as an edutainment pay-TV thematic channel.

Accessing a kids TV market composed of local channels like Bibigon and US formats from Disney and Turner, Lagardres channels want to bring a European touch into kids programming.



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