TransGaming deepens pay-TV gaming partnerships
Michelle Clancy ©RapidTVNews | 05-06-2012
TransGaming has signed an agreement with a North American IPTV solution provider, which has licenced the rights to develop a series of GameTree TV-based video games for distribution. The deal brings TransGaming's North American market penetration to three of the continent's top 10 operators.
"The U.S. service provider market recognises the important role video games play in retaining existing customers as well as attracting new subscriberssaid Vikas Gupta, CEO and president of TransGaming.
"Operators are now adopting new technologies that deliver enhanced experiences to the television. This IPTV solution provider is on the leading edge of creating these next-generation experiences. The adoption wave of new technologies and enhanced entertainment experiences has commenced and we anticipate a higher level of activity in the latter half of 2012 as we continue to work closely with IPTV solution partners and operators around the world to deepen the commercialisation of GameTree TV."