Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, TV finding it hard to attract Facebook friends at General Satellite News forum; Published: August 24, 2010 10.12 Europe/London Social Medias impact on traditional media varies dramatically by age, according to a new ...

Reply
 
LinkBack Thread Tools Display Modes
TV finding it hard to attract Facebook friends
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 101726
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 37
Thumbs up TV finding it hard to attract Facebook friends - 24-August-2010, 13:30

Published: August 24, 2010 10.12 Europe/London

Social Medias impact on traditional media varies dramatically by age, according to a new report from the business advisory firm Deloitte.

The YouGov study, released to coincide with the Media Guardian Edinburgh International Television Festival that begins on Friday, found that despite regular encouragement from broadcasters it is still the exception rather than the rule to comment on a programme currently being watched in the web. However among 18-24 year olds the practice is more widespread and it is now becoming standard for programmes targeted at this age group to incorporate a social media and social network element.

A similar niche was found for membership of online fan groups. While 40% of the UK is now signed up to Facebook, only 7% of those polled have become fans of their favourite programmes. However, among 18-24 year olds penetration is an impressive 46%

The phenomenal pace at which social media and social networks have become entrenched within our everyday lives raises the question of their possible long-term impacts on television, commented Howard Davies media partner at Deloitte. While social networks and media do support each other, the synergy varies by genre and age. Programmes aimed at younger age groups tend to experience the greatest symbiosis: a few programmes and commercials become greater successes or are plucked from obscurity thanks to online peer recommendation.

Davies says that this can lead to a snowball effect as old and new media pick up on the story. In turn this raises the value of the content and attracts a greater appeal from advertisers.


Regards,

www.eurocardsharing.com
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox