Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Twitter-integrated traffic reporting debuts in local broadcasts at General Satellite News forum; Twitter-integrated traffic reporting debuts in local broadcasts Michelle Clancy | 07-07-2012 Will helicopters soon become obsolete? Traffic watchers may be, ...

Reply
 
LinkBack Thread Tools Display Modes
Twitter-integrated traffic reporting debuts in local broadcasts
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 100838
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 36
Twitter-integrated traffic reporting debuts in local broadcasts - 07-July-2012, 18:00

Twitter-integrated traffic reporting debuts in local broadcasts

Michelle Clancy | 07-07-2012

Will helicopters soon become obsolete? Traffic watchers may be, if the first TV traffic reporting to incorporate live social media updates into a broadcast proves to be effective.

Twitter-integrated traffic reporting has debuted on Seattle's local KING 5 and KONG 16 stations, thanks to a beta partnership between the station's parent company, Belo, and Radiate Media. Throughout the newscasts, and as safe conditions allow, viewers can tweet KING 5 traffic anchor Tracy Taylor at @King5TracyT with issues they encounter on their commute. Taylor uses CONNECT to incorporate the tweets directly into her traffic maps, giving commuters immediate information for their morning drive. The Twitter feed and maps are also available online at KING 5 traffic.
KING 5 is the first station in the country to use CommuteVantage CONNECT, a new traffic-reporting tool from Radiate Media. CONNECT allows traffic reporters to merge live Twitter activity with on-air broadcasts.
"We are constantly looking for ways to further enhance our standout traffic coverage, so this tool is a perfect fit for us," said Mark Ginther, KING 5 executive news director. "Adding the capabilities of Radiate Media's CONNECT to Tracy Taylor's comprehensive traffic reports allows us to provide true 'as-it-happens' incident coverage to our viewers when they need it the most."
KING 5 newscasts that incorporate CONNECT air Monday through Friday from 4:30 to 7 a.m. on KING 5 and from 7 to 9 a.m. on KONG 16.


Regards,
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox