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Latest Satellite News Discussion, Tyroo launches mobile offerings to scale up digital ad campaigns at General Satellite News forum; Tyroo launches mobile offerings to scale up digital ad campaigns Louise Duffy | 10-08-2012 Indian digital advertising network Tyroo Direct ...

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Tyroo launches mobile offerings to scale up digital ad campaigns - 11-August-2012, 22:30

Tyroo launches mobile offerings to scale up digital ad campaigns

Louise Duffy | 10-08-2012

Indian digital advertising network Tyroo Direct has launched mobile offerings to help advertisers scale up their digital marketing campaigns across mobile, web and tablet formats.

The mobile portfolio includes CPL (cost per lead) demand generation; WAVE, a pay-per-call model to drive assisted commerce, and RAPID a mobile app download platform.

Siddharth Puri, business head of Tyroo, said: The launch will fulfil an advertisers requirement to ensure presence across devices that are capturing television and PCs share of time, and optimising the purchase funnel for assisted commerce.

Our mobile performance solutions will enable businesses to scale up and achieve higher ROIs. For instance, Tyroos click to call is already enabling assisted commerce in India while RAPID is tuned for our advertisers need to distribute their mobile apps faster than competitors in order to gain traction at a scale that traditional mobile ad networks are not able to offer."


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