Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Update 50% Sky+ penetration at General Satellite News forum; 50% Sky+ penetration January 28, 2009 BSkyB has made good the premise that an economic downturn can help build pay-TV ...

LinkBack Thread Tools Display Modes
Update 50% Sky+ penetration
Bacteria's Avatar
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 104759
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 37
Update 50% Sky+ penetration - 28-January-2009, 13:50

50% Sky+ penetration

January 28, 2009

BSkyB has made good the premise that an economic downturn can help build pay-TV numbers by adding 171,000 new customers in the second quarter and reducing churn to below 10%.

Over 50% of customers now take either Sky+ HD or Sky+. It is the standard definition product that has delivered the greater numbers, installed in 4,650,000 homes, with a further 779,000 on the HD receiver. As of December 31, 2008, the number of subscribers to the DTH platform in the UK and Ireland stood at 9.24 million.

ARPU, without individual channel reporting the best indicator of any spindown from premium to basic services, helped increase revenues by 6% to a record 2.6 billion. Reported operating profit grew by 31% to 385 million. Sky subscribers now pay an average of 444 per year for the service, an increase of 14 on September 2008.

1.96 million subscribers have now signed up for the broadband service, Sky CEO Jeremy Darroch emphasising the value to customers of switching to its own ISP. We enter 2009 in a strong position. Against a very difficult and uncertain economic backdrop, we will continue to focus our efforts on providing customers with more of what they want: the very best of entertainment and home communications at great value, backed up by great service.

The broadcaster has promised new investment in its HD proposition. With the number of channels now over 30, the price of the Sky+ HD receiver will from today (January 28) be reduced to 49.
Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.