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Update Arab preschoolers get dedicated channel - 19-January-2009, 11:20

Arab preschoolers get dedicated channel

A new Arabic childrens channel, Baraem, has launched - the first pan-Arabic service for preschool children.

Baraem is owned by the Qatar Foundation for Education Science and Community Development. It will broadcast programming exclusively in Arabic for three to six year olds, 15% developed in-house.

Broadcasting free-to-air and 17 hours a day, Baraem will be carried on Arabsat, Nilesat and Hotbird. It also has an online presence, baraem.tv.

Executive General Manager, Mr. Mahmoud Bouneb stated, "Baraem comes as a historical development and unprecedented contribution to the television history of the Arab World.

The launch of the new channel will see the Al Jazeera Childrens Channel shift its focus away from the younger age group, to target children aged seven and over. Al Jazeera Childrens Channel produces 60% of its programming in-house. The channel will also rebrand.

Bouneb said: Al Jazeera Childrens Channel will attract more Arab viewers around the world amid a bolder trademark and an exciting look and feel popular with a fresh new grid full of interactive games, relevant talk-shows, high quality short documentaries and live programs fully integrated to tie up with children aged 7 to 15.
   
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