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Thumbs up Update BBC Worldwide in Singapore two-header - 08-June-2009, 15:20

BBC Worldwide in Singapore two-header

Rose Major

BBC Worldwide has struck two deals in Singapore, with rivals StarHub and SingTels IPTV platform mio TV, which will see the BBCs linear channels leave mio TV.

Starhubs deal makes the operator the exclusive partner for BBC Worldwide channels. Three additional channels will launch from August 1 BBC Knowledge, BBC Lifestyle and CBeebies. The channels join BBC World News and BBC Entertainment on the platform.

Commenting on the launches, Mr Mark Whitehead, BBC Worldwide Channels Senior Vice President and General Manager, said: Todays announcement builds on BBC Worldwide Channels long-term relationship with StarHub. Strategically, Singapore is an important part of our expansion strategy in Asia. We are excited that our entire suite of channels will be offered together on one platform in this key market.

Meanwhile, the SingTel deal will see a selection of BBC and ITV content added to the mio on-demand roster. Programming from BBC Worldwide and ITV Global Entertainment will form two new categories in the VOD section, British Drama and British Documentary. The new content will be offered as part of mio TVs SuperSaver English Pack.

Mio TV will lose its linear BBC channels in favour of the on-demand content.

Low Ka Hoe, Director for IPTV Business, SingTel, said: We are very excited about the partnerships with BBC and ITV. These allow us to provide a comprehensive and high-quality range of the most current British content to our customers. With these new service offerings, SingTel is reinforcing our leading position in the market as the pay TV platform for on-demand content.


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