Bloomberg TV to expand in Europe
Financial news channel Bloomberg Television has appointed Cologne-based consultancy firm Global Media Consult (GMC) to support it in the fields of distribution and marketing.
GMC will represent the channel as its central contact partner for platform operators via cable, satellite and IPTV in Western Europe. Over previous months the GMC team, led by managing director Christian Knaebel, supported Bloomberg TV to streamline its distribution strategy and the channel’s new focus as a global English language service. The broadcaster ceased its country specific variations in March and has since then offered a uniform English-language service to international markets.
“We are honoured to have been appointed by Bloomberg TV to represent the channel’s interests in Western Europe,” said Knaebel. “This agreement strengthens our position as one of the preferred marketing and distribution consulting firms for broadcasters and platform operators from around the world.”
GMC’s other customers include Al Jazeera English, KBS World, Liberty Global, SABC News International and Zee TV.