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Latest Satellite News Discussion, Update Comments on SkyFILES, "Less Bang for the Programming Block" at General Satellite News forum; Comments on SkyFILES, "Less Bang for the Programming Block" The argument of the a la carte advocates is based upon ...

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Update Comments on SkyFILES, "Less Bang for the Programming Block"
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Update Comments on SkyFILES, "Less Bang for the Programming Block" - 24-April-2008, 14:20

Comments on SkyFILES, "Less Bang for the Programming Block"

The argument of the a la carte advocates is based upon viewer complaints that they are paying for too many programs they don't watch. However, I find it mind-boggling that these advocates refuse to recognize the economic ramifications of their proposal. Or perhaps, as is the case with most "idealists", they don't care just as long as they achieve their goals.

Although FCC Chairman Kevin Martin can see the folly of the a la carte programming proposal, it is obviously lost on the average American viewer. It basically comes down to educating viewers, which the looming digital TV transfer proves can be a formidable task. Viewers should be made to understand how the system works that cable and satellite companies negotiate with each individual program provider. They negotiate a price which, when compared to the actual a la carte price, is only pennies on the dollar. And although cable and satellite providers may somehow find a way to offer smaller a la carte programming bundles, viewers should understand the cost for this programming would be much more expensive.
   
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