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Update DTT channels double ad income - 19-January-2009, 11:20

DTT channels double ad income

Last year, announcers spent 6.6 billion gross on advertising on French television, reports TV advertising syndicate SNPTV. The ad incomes of DTT channels were up 94% over one year at 821.4 million to represent 12% of the total investments.

Adding cable, IPTV and satellite channels, ad spend on complementary channels reached 1.58 billion last year, up 28%. At the same time, the historical networks share decreased 2.2% to reach 4.37 billion gross. The food sector remained the main advertiser with 1.25 billion poured in.
   
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