Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Update Dutch viewers stick with major channels at General Satellite News forum; Dutch viewers stick with major channels Recent research shows that Dutch viewers are still sticking to the major broadcasters. The ...

Reply
 
LinkBack Thread Tools Display Modes
Update Dutch viewers stick with major channels
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 101685
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 37
Update Dutch viewers stick with major channels - 02-December-2008, 15:40

Dutch viewers stick with major channels

Recent research shows that Dutch viewers are still sticking to the major broadcasters. The top 20 stations account for nearly 90% of all viewing. This share increases rather than decreases, said Paul van Niekerk, MD of SPOT. There is no sign of the supposed fragmentation of television viewing.

SPOT is the organisation for the promotion of advertising on television and is owned by the broadcasters, both public and commercial. In many future scenarios on television it is assumed that the viewership will fragment, added Van Niekerk. The rapidly growing range of digital channels, the possibility of delayed viewing and distribution via the internet would lead to a fragmentation of the public spread across many suppliers. The behaviour of the public does not follow the widening of the offer to the same extent. The programming of the top 20 channels is so attractive that they take by far the largest share of the viewers. In 2000 they drew 87% of the viewing, in 2008 this will increase even further to 89% of all viewing time.

We continue to be impressed by the emergence of the internet and digital channels. But they are developing alongside the existing television offerings. The attractiveness of the existing channels to the audience is so great that their share is growing rather than diminishing it. It is precisely in times of crisis, that the reliability of these channels for advertisers is greater than ever.
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox