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Update Football bids too low - 22-July-2009, 12:11

Football bids too low

Pascale Paoli Lebailly



The French Football Federation has announced that the offers made a few days ago by TF1, M6 and DTT channel Direct 8 for broadcasting rights to Les Bleus international matches over the 2010-2014 period are too low.

The call for bids is then considered as a failure. Talks with the candidates should start soon to conclude mutual deals.

However, networks are not willing to pay as much for rights as before: because of the economic turmoil, and because football ratings, though still high, are not massive anymore as the national teams results have declined in the past months.


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