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Latest Satellite News Discussion, Update Freeview Aus chooses MHEG-5 at General Satellite News forum; Freeview Aus chooses MHEG-5 The International MHEG Promotion Alliance (Impala) has welcomed Freeview Australias decision to select MHEG-5 as the ...

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Update Freeview Aus chooses MHEG-5 - 22-July-2009, 12:11

Freeview Aus chooses MHEG-5

The International MHEG Promotion Alliance (Impala) has welcomed Freeview Australias decision to select MHEG-5 as the interactive TV middleware for the platform.

With new channels launching this year, the second phase of Freeviews roll out, set for 2010, will see the deployment of an MHEG-5-based platform EPG that will provide listings information on all the services channels.

Both the set-top specifications and MHEG profile include support for high-definition, a key plank of Australias Freeview platform, and the IP-based Interaction Channel which allows two-way interactive TV services.

Giri Valliapan, Impalas direct of market development, said: Freeview Australia undertook a comprehensive review process before selecting MHEG-5. They wanted an open-standard middleware but also wanted maximum manufacturer support. This was forthcoming from all the major CE vendors for MHEG--strengthened by the fact that all the major CE manufacturers would be able to supply product to meet Freeview's launch dates--and means another successful adoption for MHEG-5 technology."

Freeview Australia CEO Robin Parkes said: We looked closely at both Freeview in the UK and Freeview NZ and were impressed by the success they had achieved. With the addition of high-definition graphics and interactive channels, MHEG-5 provides the best route for enhanced services for Freeview in Australia."


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