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Update German over-50s chnl wants licence - 21-September-2008, 12:20

German over-50s chnl wants licence

Former German TV show host Max Schautzer has applied for a licence from regional state North-Rhine Westphalias media authority LfM for his planned thematic channel aimed at viewers over 50. Media anti-concentration commission KEK is also currently considering the proposal.

The free-to-air channel with the working title Bono TV plans to finance through advertising and sponsorship. The offer, which aims to launch this autumn, will be distributed in digital on Astra (19.2 East) and on cable networks.

Schautzer emphasised that the channel is not only for seniors: Programmes will be open for all generations and importance will be placed on dialogues with young people. The focus will be on service and advice shows with entertainment programmes also envisioned. Viewer participation will be especially encouraged.

The channel plans to reach financial break-even within three to four years.
   
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