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Latest Satellite News Discussion, Update High price kicks Setanta sale into touch at General Satellite News forum; High price kicks Setanta sale into touch April 7, 2008 12:50 BST Setanta Sports has ended exploratory talks that ...

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Update High price kicks Setanta sale into touch - 08-April-2008, 05:00

High price kicks Setanta sale into touch

April 7, 2008 12:50 BST

Setanta Sports has ended exploratory talks that many believed would lead to a sale of the pay-TV broadcaster. It is understood that potential buyers, thought to have included BT, ITV and ESPN, had balked at the 1 million pricetag. The company has always denied that it had put itself up for sale, but had appointed Goldman Sachs, itself a 20% shareholder, to examine the approaches.

Setanta launched in 1992, but it wasnt until 2003 that the company launched its subscription packages to the public at large. Its major breakthrough came with a successful 392 bid for Premier League football. A further 37.5 million bid for live rights to England international friendlies kicks in this autumn.
In its recent report the Setanta Question, Enders Analysis estimates the broadcaster to be halfway towards a breakeven target of two million subscribers.
   
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