Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Update Medipro ad agency gets DTT campaign at General Satellite News forum; Medipro ad agency gets DTT campaign Iaki Ferreras There is no doubt that Spanish private TV channel Mediapro's laSexta has ...

Reply
 
LinkBack Thread Tools Display Modes
Update Medipro ad agency gets DTT campaign
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 101684
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 37
Update Medipro ad agency gets DTT campaign - 15-April-2009, 12:40

Medipro ad agency gets DTT campaign

Iaki Ferreras

There is no doubt that Spanish private TV channel Mediapro's laSexta has always been on the side of the current government. Now the government has rewarded it by giving its advertising agency, Publiseis, the licence to run an advertising campaign in the areas within the first phase of analogue switch off on June 30.

Publiseis has gained the contract because it presented the most economic proposal. The budget of the campaign is 2.4 million.

The cities within the phase I of the analogue switch over have some 5.6 million inhabitants, 12.6% of Spain's total population. The campaign will consist of explaining from a personal point of view how DTT must be installed, how it works and its advantages.

The next weeks will be key for Spanish DTT because payment on DTT must be officially decided by the government. If that finally happens satellite pay-TV operator Sogecable's Digital+, cable operators and DSL TV operators will find it even more difficult to survive in a market where pay TV is at a standstill.
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox