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Update Nat Geo goes Arabic with Abu Dhabi Media - 09-July-2009, 11:00

Nat Geo goes Arabic with Abu Dhabi Media

Rose Major

National Geographic Channel is going free-to-air for the first time, following a deal with the Abu Dhabi Media Company. National Geographic Channel Abu Dhabi will be the first international factual entertainment channel to be launched in Arabic.

Available on Arabsat and Nilesat, the new channel means National Geographic Channel is now available in 305 million homes in 165 countries in 34 languages.

Abu Dhabi Media Company said that the region is currently hugely underserved in the international factual entertainment genre, giving the channel a first mover advantage. The channel is completely dubbed into Arabic.

As well as a straightforward channel, the partnership will also leverage a variety of multimedia channels, including a dedicated website with an internet TV facilitiy.

H.E. Mohamed Khalaf Al Mazrouei, Chairman of ADMC, said: The launch of National Geographic Channel Abu Dhabi raises the bar of excellence in terms of viewer engagement in the region, both through the fact that the content will be in Arabic and that the channel will be free-to-air. It represents a very significant opportunity for us in Abu Dhabi to capture such a largely underserved market segment; and is the ideal launch for Abu Dhabi to attain its position as the Middle Easts centre for media.

Ward Platt, President, Asia Pacific & Middle East, National Geographic Channels International said: The launch of the channel in Arabic marks the first time in the Middle East that high quality National Geographic content will be delivered to the regions viewers dubbed into their native language, and also the first time that a National Geographic Channel will be available free-to-air. Our work revolves around the protection of the natural world by bringing information and awareness about the planet to viewers - a philosophy and commitment to environmental sustainability shared by ADMC. We are very excited at this opportunity to together showcase unique perspectives on the world that we inhabit in the Arabic language, and play a part in Abu Dhabis sustainable growth and transformation into a global media hub.?


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