Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Update Over 12m Spaniards connect to DTT at General Satellite News forum; Over 12m Spaniards connect to DTT Last February an average of over 12 million Spaniards switched for at least one ...

Reply
 
LinkBack Thread Tools Display Modes
Update Over 12m Spaniards connect to DTT
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 100929
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 36
Update Over 12m Spaniards connect to DTT - 23-March-2009, 13:20

Over 12m Spaniards connect to DTT

Last February an average of over 12 million Spaniards switched for at least one minute to a DTT channel according to DTT association Impulsa TDT's latest report. This figure is 1.1 million people up on the previous month.

Exceptional sales of DTT boxes during last Christmas and the perception of normal usage of digital technology is beginning to be reflected in a lot of viewers. These parameters are closely in relation to this growth.

As a consequence of all of this the DTT share has also grown importantly and on this occasion it registered a double record. Average audience was 26% - the highest figure in Spain's history of DTT - while monthly audience share growth for the first time surpassed 2 percentage points. DTT share was up 2.2 points in the month and over the last four months the DTT share has grown 7.7 percentage points.

Another important point of this study is the downturn in analogue television. According to the February data, analogue television continues to go down and it now only represents 54.8% of total TV consumption.

As for the penetration of DTT in the different autonomous regions, Catalua leads the group with 60.6% of homes digitally adapted followed by Madrid with 59% and the Canary Islands with 53.2%.
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox