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Update Premiere scraps prepaid subscriptions - 05-November-2008, 11:50

Premiere scraps prepaid subscriptions

German pay-TV operator Premiere will discontinue offering prepaid subscriptions. Premiere Flex, as the service was called, will not be marketed any more, a spokesman confirmed.

The Munich-based broadcaster wants to concentrate on conventional subscriptions with fixed-term contracts instead.

Through Premiere Flex viewers could access channels, packages or single events without a regular subscription contract. As is the case with prepaid cards for mobile phones, the model consisted of debit cards which could be charged with credits for later use. Existing customers can continue to use Premiere Flex during the 12 month validity period of their smartcards but wont be able to extend it.

Premiere Flex counted 118,000 customers. Industry observers expect Premiere to also soon announce a restructuring of its subscription packages. The latest developments gradually show the changes through which new CEO Mark Williams wants to bring the troubled pay-TV broadcaster back on track.
   
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