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Latest Satellite News Discussion, Update Premiere to launch open window at General Satellite News forum; Premiere to launch open window The German pay-TV operator Premiere is to launch an open window called Premiere Vitrine and ...

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Update Premiere to launch open window - 19-February-2009, 14:00

Premiere to launch open window

The German pay-TV operator Premiere is to launch an open window called Premiere Vitrine and has applied to the Bavarian media authority for a licence.

The new channel would be used as a marketing tool to attract new subscribers to the service. In the past few years, Premiere has been struggling to make premium pay-TV a success in a country with an abundance of FTA channels.

Premiere Vitrine could be a stand-alone channel, but it could also be an open window on one of the main Premiere channels. Canal+ in France has been using a similar open window as promotion for its premium services.

Just recently, Premiere announced the closure of its FTA channel Giga TV
   
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