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Latest Satellite News Discussion, Update Verimatrix wins India IPTV biz at General Satellite News forum; Verimatrix wins India IPTV biz Software-based Conditional Access supplier Verimatrix is to protect IPTV content for Indian telco Bharat Sanchar ...

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Update Verimatrix wins India IPTV biz - 17-March-2009, 15:30

Verimatrix wins India IPTV biz

Software-based Conditional Access supplier Verimatrix is to protect IPTV content for Indian telco Bharat Sanchar Nigam Ltds (BSNL) customers.

Indias state-owned telecommunications operator the worlds 7th largest - has embarked on a nationwide launch in conjunction with Smart Digivision Private Ltd. (SDPL), and is planning to serve more than three million IPTV subscribers in 93 cities over the next three years.

Subscribers will have access to more than 140 television channels and an extensive on-demand movie library with premium titles at no extra cost. Verimatrixs software-based content security solution is claimed to have outperformed alternatives due to its ability to support a fully layered content protection strategy and a strong partner ecosystem. One component of that strategy is VideoMark, Verimatrixs end-to-end forensic watermarking solution for digital video.

According to Sanjay Jain, CTO at SDPL, In order to compete in this market, we needed to offer differentiated services that would gain long-term loyalty with our customers. Verimatrixs security solutions and integration partnerships enabled us to successfully launch our IPTV service more quickly and cost-effectively.

IPTV is changing the pay-TV landscape in India because of its ability to provide high-quality, premium interactive content in a cost-effective manner, said Steve Oetegenn, chief sales and marketing officer. BSNLs deployment is a great example of how IPTV can enhance subscribers viewing experience with innovative one-to-one services with a stellar channel line-up. We are happy to help enable this experience through our next-generation content security solutions.
   
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