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US operators face the cord cheats
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US operators face the cord cheats - 05-December-2013, 17:50

US operators face the cord cheats

December 5, 2013 11.24 Europe/London By Julian Clover

Weve had cord cutting, now welcome to the concept of cord cheating as US customers use over the top services to supplement their pay-TV offer, disregarding the on demand offer of their established provider.

Digitalsmiths, which coined the term in the last quarter, believes cord cheating to bean enormous threat that requires consumer-facing improvements.

Its latest survey says competition is coming to pay-TV providers from all angles.

The survey results prove the competition facing Pay-TV providers is now coming from all angles. Here are a few key stats highlighted within the report:
48.2% of respondents are using subscription OTT services such as Netflix and Hulu.
28.7% of respondents are using third-party pay-per-rental services such as Redbox kiosks and iTunes.
72.9% of respondents never purchase from their Pay-TV providers VOD catalog
19.6% of respondents have their Pay-TV Providers TV Everywhere app on their tablet and/or smartphone
15.4% say they tweet or post what they are watching on social networks, but 30.8% said they choose to watch something based on a TV show/movies social buzz.

However, it is not all bad news for the likes of Comcast, Time Warner and Rogers. Of the 17.2% who increased their pay-TV subscription! many did so for sports in line with the start of the new NFL season.

Satisfaction levels remain stable at 58.6%.

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