Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Viacom, reaches Time Warner iPad TV truce, sues Cablevision at General Satellite News forum; Just when Cablevision thought it was free and clear to stream content to iPads within the home, Viacom has taken ...

LinkBack Thread Tools Display Modes
Viacom, reaches Time Warner iPad TV truce, sues Cablevision
Bacteria's Avatar
Posts: 96,016

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 90560
Experience: 68%

Thanks: 1,107
Thanked 5,577 Times in 1,419 Posts
Join Date: Oct 2006
Age: 35
Viacom, reaches Time Warner iPad TV truce, sues Cablevision - 24-June-2011, 15:50

Just when Cablevision thought it was free and clear to stream content to iPads within the home, Viacom has taken some of the wings out of the proposition by slapping the cableco with a lawsuit while at the same time declaring a truce with Time Warner Cable.

TWC had been languishing under black sheep status with its own iPad app, but found itself in a legal hiatus with the media company, as the MTV Networks owner has decided to come back to the negotiating table.

TWC and Viacom traded lawsuits in April over the content rights legality of the MSO's iPad application for live and on-demand TV, which uses the in-home broadband Internet stream content to the tablet. As such, Viacom argued that it should be seen as an Internet, OTT service, requiring its own set of carriage fees and agreements above and beyond the traditional broadcast agreement. It was not the only media company to claim so when it came to the TWC app, either; Discovery and FOX have also been doubtful of the app. TWC in fact deleted channels from both companies shortly after launch.

After weeks of back and forth between Viacom and TWC, the Wall Street Journal now reports that the two companies have suspended their legal battle and are instead entering talks to hammer out a deal to bring Viacom channels, like Comedy Central, Cartoon Network, VH-1 and MTV, back to the app.

Cablevision, meanwhile, has encountered much less friction from content owners over its recently launched iPad app, thanks to a technical differentiator; it streams comtent to the app by leveraging the in-home set-top-box, classifying it as a broadcast service-- the iPad is simply another television screen in that case, the MSO said. Most agree...with the exception of Viacom, which has been trying to get Cablevision to remove its channels or expand the carriage arrangement.

Viacom however, has called licensing discussions "limited and unproductive."

Cablevision is sticking by its story. In a statement, it offered this: "Cablevisions very popular Optimum App for iPad, which has been available to our customers for nearly three months, falls within our existing cable television licensing agreements with programmers including Viacom. It is cable television service on the iPad, which functions as a television, and is delivered securely to our customers in the home on Cablevisions own proprietary network."

Michelle Clancy | 24-06-2011

Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.