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Latest Satellite News Discussion, Video International strengthens position at General Satellite News forum; Video International strengthens position October 26, 2009 Video International (VI) has strengthened its position as Russias leading ad sales house ...

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Thumbs up Video International strengthens position - 26-October-2009, 12:20

Video International strengthens position


October 26, 2009

Video International (VI) has strengthened its position as Russias leading ad sales house still further by signing an exclusive five-year deal with the National Media Group (NMG).

As a result, according to Kommersant, it will sell adverting for both Ren TV and Petersburg-Fifth Channel.

VI already controls some 60% of all TV ad sales in Russia and only a few days ago renewed a contract with Channel One, Russias leading broadcaster.

VIs only real competitor is a partnership between Gazprom and a company named Alkazar.

Its contract with Ren TV and Petersburg-Fifth Channel expires at the end of this year, after which it will only sell advertising for NTV, TNT and TV Center.



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