Virtually all UK homes to access Freeview services over web by 2014
Editor ©RapidTVNews | 04-07-2012
New research from UK DTT provider Freeview is predicting that almost every home in the UK will be able to access its web-enabled Connect TV services by 2014.
Connect TV is designed to combine DTT broadcast and TV over broadband giving broadcasters, content owners and brands the ability to reach the growing UK Freeview audience without the need for additional specialised hardware.
The connected TV service launched in February 2012 with an initial line-up of 45 Internet-delivered channels and works on all compliant Freeview HD devices currently available in up to five million UK households. It enables viewers to access connected TV services directly from the Freeview menu or electronic programme guide.
The research, conducted by Futuresource, also showed that the number of UK Freeview HD-compliant STBs and TVs will grow from 9.92 million by the end of 2012, to 15.64 million by the end of 2014, and then 32.4 million by the end of 2016.
The content line-up contains a mix of sports, foreign language and news channels from Racing UK, Sports Tonight Live, CCTV and French, Greek, Polish and Turkish programming from the Vision TV Network, with more than ten new services slated to launch by the autumn. Connect TV Channels using the Connect TV platform can be pay-to-view, subscription, or free. Transactions are managed through the Connect TV payment gateway.
“This is great news for us,” said Phil Walder, managing director, Connect TV. “It shows that almost all UK homes will have a TV or set-top box that’s Freeview HD-compliant, and therefore able to access our connected TV channels, by the end of 2014. That’s good news for us and also good news for the UK consumer, as it means that they will be able to access advanced connected TV services without purchasing additional hardware solutions.”