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Latest Satellite News Discussion, Will Sky be the only bidder for Virgin Media TV? at General Satellite News forum; Chris Forrester 03-08-2009 The UKs Channel 4 has pulled out of the auction to acquire Virgin Medias cluster of entertainment ...

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Will Sky be the only bidder for Virgin Media TV?
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Will Sky be the only bidder for Virgin Media TV? - 04-August-2009, 13:01

Chris Forrester
03-08-2009


The UKs Channel 4 has pulled out of the auction to acquire Virgin Medias cluster of entertainment channels (VM-TV), saying it has better uses for its cash. Final bids for the channels are due in now. The current consensus is that top bidder is still BSkyB, probably the last buyer Virgin wants to sell to!

It is understood that Time Warner, NBC-Universal and European media giant RTL have all taken a close look at Virgins broadcasting assets (which include long-estabished channels Living and Challenge TV), but are reportedly low bidders. Channel 4 is reportedly keen to put its cash to work by buying in to UKTV (jointly owned by Virgin and BBC Worldwide) and not subject to this specific auction.

Currently BSkyB is the highest bidder for VM-TV, with around 160m on the table.
   
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