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Latest Satellite News (Dutch) Discussion, Forrester's 2010 Peer Influence Analysis Report: Over Mass Mavens en Mass Connectors at General Satellite News forum; In nieuwe digitale tijden zijn marketeers nog steeds op zoek naar influencers, early adopters of opinielieders die hun producten maken ...

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Forrester's 2010 Peer Influence Analysis Report: Over Mass Mavens en Mass Connectors
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Forrester's 2010 Peer Influence Analysis Report: Over Mass Mavens en Mass Connectors - 30-December-2010, 13:00

In nieuwe digitale tijden zijn marketeers nog steeds op zoek naar influencers, early adopters of opinielieders die hun producten maken of kraken. Forrester deed onderzoek naar verschillende typen influencers en kwam in de jongste "Peer Influence Analysis" met twee soorten op de proppen: de Mass Mavens en de Mass Connectors. De eerste groep initieeert online word of mouth en zorgt voor 1 miljard 'influence posts', de tweede groep verspreid het woord naar 120 miljard impressies. Klinkt theoretisch? Het ziet er zo uit: Lees meer over: Forrester's 2010 Peer Influence Analysis Report: Over Mass Mavens en Mass Connectors.

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